June 4 - June 15, 2012
June 3 - June 14, 2013

Communication and Social Media

What you can expect

Social media has been widely accepted and adopted as an effective communications tool by media, business and government. It offers tremendous potential for the non-profit sector, yet is often underused and misunderstood. This hands-on program will provide you with an introduction to social media and current tools such as Twitter, LinkedIn, Facebook, YouTube, Flickr, Google, blogging, podcasting and more. This course will examine how social media platforms can be integrated within broader communications strategies to achieve organizational goals and reach audiences.

Facilitators: Denise Davies and Richard Perry

Personal benefits

  • Learn how to evaluate and plan successful website design/content
  • Gain an understanding of the strengths and opportunities popular social media offer
  • Gain hands-on experience with popular social media tools such as Wordpress, Tumblr, Posterous, Blogger, Facebook, Twitter and LinkedIn
  • Learn strategies for designing and implementing a social media communications plan
  • Analyze how other non-profit initiatives use social media platforms to reach new audiences
  • Learn the history of social accountability, principles and rationale

Organizational benefits

  • Develop effective use of specific communication tools that can enhance organizational reputation and maintain key relationships
  • Create targeted communication outreach in support of advocacy, fundraising, volunteerism, media relations and training
  • Develop strategic two-way communications with important audiences

Who is best suited for the program?

This course is ideal for non-profit managers or staff who want to leverage social media as part of their overall communication strategy. No current knowledge of social media is required

 

Education