Advocacy: Increasing Citizen Voice and Agency

October 26 - November 10, 2017 Application deadline: May 15, 2017

Advocacy is a planned action to influence positive change through the direct involvement of citizens in the decisions that affect their lives. In this program, participants will enhance their critical thinking and practice skills, especially their ability to deal with issues of power, exclusion and injustice in their communities and societies. They will gain insights into the underlying concepts and current trends in advocacy, as well as how to mobilize citizens for action. Using written and video case studies and exercises to apply strategic planning tools, participants will enhance their ability to create an enabling and just environment for development through their advocacy campaigns.

Personal benefits

  • Develop skills in influencing public policy at various levels; visioning; contextual analysis; problem/issue identification; power mapping; goal setting; analyzing arenas for action; strategy selection; lobbying and negotiation; citizen mobilization; coalition-building; and monitoring and evaluating advocacy campaigns
  • Learn the theoretical foundations, and critical issues, in human rights advocacy
  • Strengthen communication skills which are to key to making an effective case for change

Organizational benefits

  • Increase capacity to strategize and coordinate joint advocacy campaigns
  • Improve consistency and effectiveness of advocacy campaigns
  • Identify organizational legitimacy and credibility to undertake advocacy
  • Enable greater influence in public policy and mobilizing public opinion to support social, economic, and political change.

Who should take the program?

This program is designed for new and/or experienced advocacy and development practitioners who work with human rights and social justice organizations, primarily in the global South.

Related programs offered at Coady


Tuition 3,000 CAD
Accommodation and meals 1,500 CAD
Total 4,500 CAD

Program costs are subject to change.

All successful applicants are responsible for the cost of travel.

Most qualified candidates receive a scholarship to assist with program costs. Please visit the scholarship page.


Download course description PDF