Marie Michael Library

Title

Client-based market research: the case of PRODEM

Author

Lee, Nanci

Description

This paper describes an innovative market research process undertaken by PRODEM, a Brazilian NGO, which allowed it to tailor its repayment schemes for farmers and rural and urban vendors.

File No

CALMEADOW-C1

Agency

Calmeadow

Date

2000

Subject(s)

Microfinance, Research