Marie Michael Library
Title
Community Organization - The "How To" Videos: Accessing the Media
Length
12 min.
File No
511
Format
DVD; Discussion Guide included.
Description
This video attempts to train your group how to focus a message, pitch a story or event, follow up on press releases, and deal with journalists on site to maximize the coverage you receive. The video uses actual examples of how church and community groups successfully approach the media and the resulting coverage they receive. Top reporters and newsroom editors give tips on what they are looking for and the constraints under which they operate. Discussion Guide included.