Marie Michael Library


Community Organization - The "How To" Videos: Accessing the Media


12 min.

File No



DVD; Discussion Guide included.


This video attempts to train your group how to focus a message, pitch a story or event, follow up on press releases, and deal with journalists on site to maximize the coverage you receive. The video uses actual examples of how church and community groups successfully approach the media and the resulting coverage they receive. Top reporters and newsroom editors give tips on what they are looking for and the constraints under which they operate. Discussion Guide included.

Coady International Institute

St. Francis Xavier University
4780 Tompkins Lane
PO Box 5000
Antigonish, NS B2G 2W5

Phone: (902) 867-3960
Phone: 1-866-820-7835 (within Canada)
Fax: (902) 867-3907

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