Marie Michael Library

Title

Community Organization - The "How To" Videos: Accessing the Media

Length

12 min.

File No

511

Format

DVD; Discussion Guide included.

Description

This video attempts to train your group how to focus a message, pitch a story or event, follow up on press releases, and deal with journalists on site to maximize the coverage you receive. The video uses actual examples of how church and community groups successfully approach the media and the resulting coverage they receive. Top reporters and newsroom editors give tips on what they are looking for and the constraints under which they operate. Discussion Guide included.

Coady International Institute

St. Francis Xavier University
4780 Tompkins Lane
PO Box 5000
Antigonish, NS B2G 2W5
Canada

Phone: (902) 867-3960
Phone: 1-866-820-7835 (within Canada)
Fax: (902) 867-3907

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