Marie Michael Library
Training goes to market: a comparative study of two Kenyan training programs
Two business training programs in Kenya are profiled in this paper. Both programs illustrate a shift that is occurring in business development services in general from supply-driven to demand-led, market-sensitive programming. Training, a key element of both programs' methodology, is delinked from credit and offered to clients for a fee. Critical issues that emerge from these cases include stimulating demand for this service, discerning differences in performance between single- and multiple-service programs, and balancing the tension between impact and scale.
Microenterprise Best Practices
Small-scale business, Training
ix, 43,