Marie Michael Library

Title

ITC Choupal Fresh : a case in pro poor value chains

Author

Misra, Rewa

Description

Fresh produce supply chains are the most challenging aspect of grocery retail. This case presents one way of supporting the development of a value chain to integrate thousands of smallholder farmers to improve their access to the fresh produce market.
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File No

COADY-OP8

Agency

Coady International Institute Publications

Date

Sep-09

Subject(s)

Small scale enterprises - India

Pages

17