Marie Michael Library

Title

New product development for microfinance: evaluation and preparation

Author

Brand, Monica

Description

This paper is intended to serve as a guide for microfinance institutions looking to expand their reach both in new markets and new products. This technical note explains the critical institutional and market analysis required of a microfinance institution in making the decision whether or not to expand its product line.

File No

MBP-98/09-1T

Agency

Microenterprise Best Practices

Date

Sep-98

Subject(s)

Microfinance, Management

Pages

34, plus appendices

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